One of the strategies I have investigated, at times recommended by financial observers, has to do with
sales/price ratios, rather than usual earnings/price ratios.
You can find many instances where companies which excel in sales do better than most. But when you look at the pros and cons, the inability to convert sales into earnings is an overwhelming problem, not an asset to be sought.
Important Note: Of all the strategies I have studied. price/earnings are the least favorable despite their wide use; they cannot be disciplined, as I have often explained in detail. (See the Earl J. Weinreb NewsHole® comments and @BusinesNewshole at Twitter.)
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