Tuesday, September 22, 2015

Poll Results to Suit the Sponsors


Before you believe a political, business or scientific poll, ask yourself: Who pays for or sponsors it? They can affect the results.
                                           
Poll samples can be selected to give different results. Questions can be posed to produce preferred answers. Demographics can be altered to assure outcomes. And interpretations can be subjective.
                       
Sponsorship, for that matter, can also influence the results of research. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)

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