Tuesday, August 21, 2012

Evaluating Gold as an Investment


Let me repeat again, and I will continue to do so: Never, never invest on advice from advertisements.

As for gold investing, there are constant ads telling you how the gold price advanced from about $250 a troy ounce to over $1,900 in 2011. Sounds great. But for current investors, that unusual boost means little. In fact, for 12 months, during 2012, the price had dropped to about $1,600. Investors who got in 12 months earlier experienced a $300 an ounce loss, at a time when other “paper” investments did far, far better.

The reasons for buying or not buying gold are not as simple as they are noted in the ads. (See the Earl J. Weinreb NewsHole® comments.)




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