The media create the analyst and advisory gurus who expound much of the doubtful and expensive investment strategies extant.
That advice should be avoided for many reasons having to do with accuracy and the law of supply/demand. Too many investors acting on the same advice bring on herd-like market conditions which sway short-term market pricing against investors.
To discipline this goal of avoiding the adverse effect of media gurus, you have to learn how to eliminate media noise from your life. To do so, minimize the amount of investment comments you read or listen to, and take them all with a grain of salt.
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